We go to an App Store and we download anything we can imagine. Bored? You look for a game. Editing Photos? There are a million apps for editing! We can go to the app store and always leave with an app downloaded that we didn’t plan for. That is the magic of mobile applications. Mobile apps find an internal desire we didn’t know existed.
Mobile apps were not always for entertainment. Apps used to be built into the device, and they were purely functional. You had a clock, a calendar and an address book. Applications were not designed for entertainment or for social interactions. That was until ‘Snake’ was released. This mobile application was the first entertainment application built into a device. While we look at the application as simple, it was revolutionary at the time.
The first apps may not have been pretty, but they did a lot. They changed the digital world. While we look at them today and consider them basic, at the time they were changing technology and functionality.
In 2007, Apple came out with the first Iphone. This phone was smarter, faster and more technologically advanced than any other technology before it. It had built in applications that were functional and soon after, third party apps were being welcomed. 2008 was the year that the Apple App Story went live. At the time of the launch, there were 500 apps in the App Store. The number of apps in the App Store today? 1.96 million.
No one could have expected the growth in mobile apps. When the App Store launched, there were 10 million downloads within the first week. Additionally, the work ‘App’ became word of the year. While technology was changing the world, this accolade was tangible evidence that apps were the future. 2 years later, Google followed in Apple’s footsteps. They introduced Google Play. This mobile application store was considered to be a marketplace. It would act as the distribution centre of books, music and apps.
Mobile applications took a trajectory that wasn’t expected. Social and entertainment apps became the main source of iOS revenue. Approximately 63% of iOS revenue is generated from mobile games. These games include Candy Crush, Temple Run and Angry Birds. These games became household names. Angry Birds received 2 billion downloads in 4 years. To this day, Angry Birds is considered to be one of the most successful mobile applications.
Success is derived from more than downloads. Some applications that showed immense success include Facebook, Instagram and Snapchat because their valuation is always rising. With every innovative update, investors buy more shares. Additionally the intangible assets these companies hold is exorbitant. The amount of data they had and marketing power they had led to large transactions. Facebook had such a high valuation and market share, they bought out instagram in order to streamline the social media processes.
We look at the future of mobile applications and not a single individual can truly predict where apps will go. Thanks to mobile apps, the amount of start-ups coming to fruition is far greater than expected. This is why Vog focuses on creative developments with a variety of companies. The future is unknown, but you never know which app will become the next household name. Vog wants to be a part of that journey. The future is now, and Vog plans to be a part of it.
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