Challenges of App Development

Developing an application is difficult, and has its challenges. While some of the difficulty falls on the developer, there are challenges faced by the business wanting to develop an application as well. What are these challenges you ask? Outlined below are 5 key challenges associated with app development.

The Idea

It all starts with an idea, but it also ends without one. Everything is moving digital, and when moving forward, you have to ask yourself “Is this something that would benefit people?” It’s a hard question to ask, but without a great idea that would be demanded by your target audience, you are unable to succeed. Mitigate this challenge through research; understand your target market and the competitive landscape before moving forward.

The Funding

Apps aren’t free. Not only does it take a great idea, the second challenge is getting funding. There are several different ways to fund a project, however, the two most common ways are a loan or personal funds. When getting a loan, ensure you have a business plan. This plan should outline the 5 W’s of your business. It should be detailed and concise. Not only should it help you feel confident going into the business venture, it will allow the bank to be confident in your plan. A business plan is a great way to build confidence and understanding.

The Platform

You have the idea, and the finances, now what? Well, you need to decide the platform. Your next challenge in app development is what platform this app is going to exist. Will it be iOS, google or android? This can be challenging because there are different costs associated with both. Additionally, choosing the platform often has bias. It is typical for a new business owner to choose the platform that suits what technology they currently have, with a disregard to technology that the target market uses.

The Marketing

Your marketing and app release need to align with each other. Without the alignment of the marketing strategy and the release date, the buzz associated with the marketing becomes useless. You could have an extraordinary app, but without the marketing, you won’t have downloads. Make sure when looking into app development that you have a marketing plan. This will ensure that your app succeeds after release.

The Improvements

Nothing is perfect the first time around. This is why apps always need updates. As a business owner, you will need to reflect and take feedback. Improvements can mean fixing small bugs within the app, but improvements can also be innovating to adapt to the changing world. Don’t be afraid to improve, because that is how you get left behind.

Final Thoughts on App Development

App development is challenging and requires forethought. This is why Vog is here to help. Vog is a Canadian company dedicated to helping you get ahead of the curve through innovation and collaboration. 

Contact us!

The Benefits of Social Media

The benefits of social media go beyond personal use. Not only does social media provide everyone with a source of entertainment, it also has benefits to your business. Over the last 20 years, social media has taken society by storm, and has allowed businesses to progress in unimaginable ways. It has allowed businesses to better share their brand and reach the right people at the right time. 

Here are 9 reasons why social media is beneficial especially for your business.

Communication

Social media decreases the response time between a customer, partner or sponsor. Apps like WhatsApp, Slack, and Facebook Messenger can easily be utilized by businesses and consumers. Push notifications easily reach individuals and allow for more fluid and conversational interactions. These interactions are beneficial to the company because personal rapport can be built more easily.

Networking

Whether it’s followers or connection, likes or comments or even a direct message, every interaction on social media has an impact on your relationships with others. Social media brings people closer together. Through the pandemic, Linkedin, Instagram, and Facebook have risen in popularity. This is a benefit to your business. While you may never meet everyone in your network in person, you’re able to stay up to date with social media. 

Visibility

Social media adds to the visibility of your business. Through additional links and engagement, social media sends signals to search engines like Google to ensure that the content is more easily accessible and shareable. Social media organically increases your visibility as a business, which is beneficial to your sales and brand development. 

Website Engagement

Social media is a supplement to your business website or brick-and-mortar store. To have more than one way to reach the business is beneficial. Social media has the ability to reach a different audience. Additionally, social media is more personable and easier to understand. With social media interaction, your website can gain more traffic.

Customer Feedback

To ensure you have a likable business, receiving customer feedback is essential. Introducing social media allows you to get feedback from customers at a faster rate. Social media allows for better reputation maintenance and allows you as a business to interact with your customers more effectively. Social media allows feedback to be raw and unfiltered allowing you to better respond. This also allows you to create trust between your business and the customers that it serves. Through trust, you can develop customer loyalty.

Customer Reach

Social media is a way to increase business presence, and tap into a new market. Having said that, the younger generations look at a company’s social media before they look at the website. This only amplifies the benefits and needs for social media. It is said that on average, people will look at 10 different reviews about a company before making a purchase.

Branding

Social media lets you be a more personable business. Not only is it easier to communicate with customers, you’re able to share what you stand for and what’s important to the business. Social media is the perfect place to tell your brand’s story and reach people on a more personal level. This is highly beneficial, because a business needs a brand to reach more people.

Tracking Competition

If you aren’t using social media, you may be behind. Your competitors are likely on social media, and they are building a network of partners, sponsors and customers. When you’re on social media, you can see what the competitors are doing, what they stand for, and how big their network is. Knowledge is power and will let you be more competitive.

User Generated Content

Many social media platforms have built in data collection. Not only can you see the amount of people who saw the post, but you can also see how many interacted with the post. This allows you to see what your target audience better responds to, and working from there. You can generate your content based on the audience and target certain groups of people.

Closing Remarks

Every business is unique, and social media allows that uniqueness to shine. Social media can benefit any company regardless of size. The connections it builds allows a better knowledge of the market and allows your business to have a bigger presence. While social media can be used for personal things, companies can benefit from the use of social media.

 

Check out our Instagram page to see how Vog uses social media to supplement their website.

How Building in Calgary Helps the Local Economy

The local economy can be supported by building technology in Calgary. With a projection of $7.5 billion spent on digital transformation by businesses in Calgary from 2019-2022, it is said that tech will be the next big thing in Calgary.

When considering where to hire developers, it is important to take into the added economic benefits into account. As businesses part of the Calgary community, you can contribute significantly to the growth of our economy by hiring locally within the tech sector. 

Ever wonder how hiring Calgarian developers helps the local economy? We have listed the potential economic impacts of your decision to develop locally, and its’ way beyond having a  good public image.

Create Jobs Locally

By hiring locally, you are providing job opportunities and helping lower the local unemployment rate. This is even more so when it comes to high tech industries like software development. According to research by economist, Enrico Moretti, for each high tech job created in a city, five additional jobs are ultimately created in other sectors, including both white collar and blue collar occupations, within that city. This multiplier effect further demonstrates the significance of the contribution to local economic growth from high tech industries. Hence, when hiring developers, it is a good idea to consider looking into your own community, allowing you to enjoy that added benefits to the local economy.

Contribute to Calgary’s Economic Diversification

For decades, Calgary’s economy relies heavily on its oil and gas industry, making it especially volatile to the fluctuating oil prices. The global pandemic coupled with oil price drop has led Alberta to be one of the provinces with the highest unemployment rate in Canada. It goes without saying that a more resilient economy is what all Calgarians hope for. One of the key strategies to create a resilient Calgary is economic diversification through embracing the emerging sectors, with tech being  the focus

Spark Innovation & Growth

With its rapid technological advancements, Calgary is known for its startup ecosystems with one of the highest density of small businesses in Canada. With one out of every four tech companies in Calgary being a startup, it is without a doubt that the technology sector is the key innovation driver in Calgary. Furthermore, with Calgary recently made its debut on the North American tech talent ranking placing no. 34 and enrolment for undergraduate tech programs increased by 50%, Calgary has shown that it has the talent to be competitive within the global economy in tech. By growing with the tech businesses in Calgary, innovation and growth are sparked within the city.

Bottomline

At Vog Developers, not only do we see the growth in our own organization allowing us to hire more local talent, but through our extensive experience working with local entrepreneurs and SMEs, we witness the numerous local job openings created due to our development projects. 

As Calgary’s top developer, we pride ourselves in caring for the community and being able to contribute to the local economy. Are you looking for a trusted developer in Calgary? Contact us today to be part of the Calgary tech community shaping the future of our city!

Digital Transformation Through Mobile Apps

Digital Transformation

Digital Transformation refers to the process of integrating digital technology into your business to change existing business processes, and sometimes creating new business processes. 

 

In this digital era, technology plays an important role in our day-to-day life, changing the way we receive information, communicate, and how we behave as customers. While your customers and competitors are all moving forward with the digital shift, if you are not moving forward with digital transformation, you are falling back.

 

Why Mobile Apps?

One of the most effective ways to digitally transform your business is by integrating a mobile app into your processes. With over 2.7 billion mobile users worldwide, you are excluding a large portion of your potential customers by not integrating mobile apps into your business.

 

Here are just a few of the numerous benefits of integrating a mobile app:

 

A mobile app allows you to provide better and more efficient services to your customers. For instance, mobile app banking is becoming more and more popular due to its convenience. Banking apps nowadays allow users to deposit their cheque simply with simple clicks on the screen, saving time and resources for both the user and the bank.

 

Data collected through mobile apps helps you improve your marketing strategies. For example, by collecting demographic information of your customers, you gain a deeper understanding of their preference based on demographic information, allowing you to better target this segmentation of your customers for specific products and services.

 

Mobile apps also facilitate communication and increase customer engagement. For instance, real-time feedback can be obtained from mobile apps. Moreover, features such as community discussions and sharing on mobile apps enhances customer loyalty.

 

Bottom line

We are way past the time when organic customers come to buy your products because you’re the “only bakery in the village.” Meanwhile, with digital transformation, there is really no border in the reach of your audience. Adapting mobile apps into your business opens doors to more potential customers, an improved business process and possibly new business opportunities. 

At Vog we understand the unique Canadian business landscape and pride ourselves on being one of Canada’s top app developers. Contact us to learn more about how you can transform your business with technology!

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