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Challenges of App Development

Developing an application is difficult, and has its challenges. While some of the difficulty falls on the developer, there are challenges faced by the business wanting to develop an application as well. What are these challenges you ask? Outlined below are 5 key challenges associated with app development.

The Idea

It all starts with an idea, but it also ends without one. Everything is moving digital, and when moving forward, you have to ask yourself “Is this something that would benefit people?” It’s a hard question to ask, but without a great idea that would be demanded by your target audience, you are unable to succeed. Mitigate this challenge through research; understand your target market and the competitive landscape before moving forward.

The Funding

Apps aren’t free. Not only does it take a great idea, the second challenge is getting funding. There are several different ways to fund a project, however, the two most common ways are a loan or personal funds. When getting a loan, ensure you have a business plan. This plan should outline the 5 W’s of your business. It should be detailed and concise. Not only should it help you feel confident going into the business venture, it will allow the bank to be confident in your plan. A business plan is a great way to build confidence and understanding.

The Platform

You have the idea, and the finances, now what? Well, you need to decide the platform. Your next challenge in app development is what platform this app is going to exist. Will it be iOS, google or android? This can be challenging because there are different costs associated with both. Additionally, choosing the platform often has bias. It is typical for a new business owner to choose the platform that suits what technology they currently have, with a disregard to technology that the target market uses.

The Marketing

Your marketing and app release need to align with each other. Without the alignment of the marketing strategy and the release date, the buzz associated with the marketing becomes useless. You could have an extraordinary app, but without the marketing, you won’t have downloads. Make sure when looking into app development that you have a marketing plan. This will ensure that your app succeeds after release.

The Improvements

Nothing is perfect the first time around. This is why apps always need updates. As a business owner, you will need to reflect and take feedback. Improvements can mean fixing small bugs within the app, but improvements can also be innovating to adapt to the changing world. Don’t be afraid to improve, because that is how you get left behind.

Final Thoughts on App Development

App development is challenging and requires forethought. This is why Vog is here to help. Vog is a Canadian company dedicated to helping you get ahead of the curve through innovation and collaboration. 

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5 Reasons To Invest In E-Commerce Mobile App Development

A recent Clutch research shows how the growth of mobile apps in the retail sector is leading business to get a custom app developed for their online store. Making shopping apps easy to use to save app users’ time and improve their buying experience is, in fact, effective. Moreover, Google research shows that 69% of smartphone users say they are more likely to buy from companies whose mobile sites or apps help them easily find answers to their questions. Here are five reasons why you should get a custom e-commerce mobile app: Read more

Vince O’Gorman, Vog’s CEO, speaks at the Global Petroleum Show

On June 12th, at 3 PM, Vince O’Gorman, Vog’s CEO and a visionary leader who has provided enormous opportunities for developers and companies in Canada, will be speaking at the Global Petroleum Show (Digital Transformation Zone – Wine Bar) about Simplification through Mobile Innovation: So many technologies, so little time. Read more

How Artificial Intelligence is Boosting Mobile App Development

Artificial Intelligence (AI) is about pattern recognition and develops its pattern recognition skills through machine learning (repetition over time). AI can recognize patterns in data, words, phrases, and images. Moreover, it can even pick out the habits of the human user from the data it collects. Read more

How to Improve Safety Programs with Custom Software Applications

Incident reporting, safety processes and alerting environmental issues don’t need to be confined to spreadsheets and lengthy forms anymore. A customized app will allow you to do it all in a much more effective way, as well as attend other needs that your company may have in order to improve your existing safety program. With the use of a custom mobile application, HSE managers can remotely monitor the status of safety activities, take action and use reporting tools to examine trends. Read more

Why Oil and Gas is Going Mobile

There’s been a lot of stirring in oil and gas as projects continue to shift, efficiency improves, and most importantly, technology progresses. So how does that affect the mobile world? Check out a few thoughts from a Calgary App Developer on why oil and gas is going mobile, and how anyone in the oil and gas industry stands to benefit.

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Mobile device searching on google for online presence build responsive mobile website and applications

6 Essential Steps to Create & Improve Your Online Presence

A strong online presence will result in far better engagement for your investment. Here are six things you can do to build and manage your online reputation in order to get visibility and grow your business: Read more

5 Reasons Why Mobile Apps Are Revolutionizing The Construction Industry

Thanks to mobile devices, contractors can capture and manage data more easily, and, with the help of a construction management app, use this data in order to increase productivity. Mobile apps can be a wealth of knowledge right in people’s back pocket, so here are 5 reasons why mobile apps are transforming the construction industry:

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The Power Of Customization Reasons To Invest In Custom Mobile Apps

The Power Of Customization: 8 Reasons To Invest In Custom Mobile Apps

People come to us and ask why they should get a customized app and what are the differences between using an off-the-shelf product and getting a custom mobile app built. We have put together a few reasons why custom software development might be the right option for you. Read more

Boss with a mug written world's best boss - business development with mobile applications

How Micromanagement Kills Your Software Development Company

If you have to hire someone to work for you, either you don’t know how to do the person’s job or you don’t have time for that. So why would you try to micromanage someone if you don’t have the knowledge or the time to make it happen?

When talking about software development companies the question gets even funnier: Are you gonna teach your developer how to code or are you gonna spend your precious time checking if the developer is using spaces or tabs for code indentation? Read more