6 Essential Steps to Create & Improve Your Online Presence
Get a Responsive Website
With the obvious transition to greater mobile usage, it’s crucial to have a website so that it automatically scales its content and elements to match the screen size on which it is accessed to ensure a consistent view of the valuable information and content you want to share.
If someone visits your website on a mobile device, and it takes forever to load or some forms are not working correctly or information is missed, and navigation is limited, it can make your company appear unprofessional. Moreover, you may cause frustration and lose businesses opportunities.
A new visit to your website can be the first step towards getting a new customer. For this reason, your site should offer a smooth experience.
Think of your website as the door of your business office. When people visit you, you don’t want them to feel lost, you want them to feel valued and know they are important to you, so make sure your website is welcoming, does not matter the device they are using to get into it.
And there is more to it than that. Here are six reasons why you need a mobile responsive website.
Boost Customer Service
Give prospects a really good reason to start making business with you by offering outstanding customer service. Have a form or e-mail or online chat where your customer can reach out to you and get their questions answered as soon as possible.
Also, consider creating a loyalty program and reward them by providing a level of value that they can’t get anywhere else.
Be on Google Business
Google being the largest search engine and known directory of services is most people’s first stop when searching for information, services or products. The more data you can offer Google the more information it can send out to its users.
To create Google Business account simply sign up at http://www.google.com/business/ if you already have a Google account this can be upgraded to a Business account. Get your business verified and update your profile with as much information you can.
Your “Google My Business” can be updated as often as you like so keep it up to date and make sure that your information is accurate, so users can have driving or walking directions delivered directly to them, while mobile users can click to call you directly from your Google My Business listing.
Don’t forget to collect reviews on Google as those reviews provide valuable information about your business to both you and your customers. Encourage your customers to spread the word about your business by writing you a review and show your customers your business values their input by thanking them for offering feedback. Building an online presence is also about creating a reputation.
Get a Mobile App Built
Your company’s shift to mobile is an inevitability. It’s no longer a question of if you go mobile, but when. With a custom mobile app, the user experience can be entirely tailored, tested, and validated to ensure that it meets and surpasses your user expectations, increasing engagement and retention.
Mobile devices provide a new opportunity for companies to connect with on-the-go audiences. For this reason, companies are aggressively adopting mobile apps, but few are understanding the potential of a dominant strategy. Smart companies have a vast opportunity to outpace the competition by creating a competitive mobile app strategy that delivers and measures real results.
Mobile apps can be designed to help to improve your online presence, promote, market and grow your business. If you want to learn more, check out how businesses can benefit from mobile apps.
Be Present on Social Media
Being present on social media is not the same as using it. Some people don’t see it as a valuable tool to grow their business, but, as the number of people using it continues to grow and social sales tools evolve you can’t ignore it. Social media can be a door opener that could lead to business opportunity. If you really want to get results from it, you have to take it seriously and set SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound. Identify your audience, make your presence known and, seek more than followers, seek relationships.
There are lots of different social media channels, and you don’t have to be on all of them, but, if you are, be present.
To start, Linked In is probably the best option as it is a social network for professionals and it’s a great place to engage with people that matter most to your business. Create your personal profile as well as your business page. A LinkedIn page acts as the voice of your organization on LinkedIn and it helps members learn more about your business, your products and services, and job opportunities.
Blog About Your Business
Blogging helps to show the experience you have that will distinguish your business from competitors. Publishing on a blog benefits your business because the stronger your knowledge and communication of that knowledge is, the more trust you earn.
Create new leads by helping current and potential customers with high-quality content that shows your expertise and give the answers to the most common questions about your business and industry.
Moreover, publishing content regularly can help you to increase your visibility by improving your position on the search engine rankings. Search Engine Optimization (SEO) is a long term process comprised, and a business blog may not get you on the first page of Google overnight. However, it will significantly enhance your search engine rankings over time.
If your competitors don’t have a strong mobile presence yet, they will. Either you get it to be ahead of the game or to keep up with them. Vog App Developers can help you by developing a mobile app for your business and creating a responsive website. Contact our amazing team to get your questions answered and your problems solved with the help of high-qualified developers in Canada.