Digital Transformation refers to the process of integrating digital technology into your business to change existing business processes, and sometimes creating new business processes.
In this digital era, technology plays an important role in our day-to-day life, changing the way we receive information, communicate, and how we behave as customers. While your customers and competitors are all moving forward with the digital shift, if you are not moving forward with digital transformation, you are falling back.
Why Mobile Apps?
One of the most effective ways to digitally transform your business is by integrating a mobile app into your processes. With over 2.7 billion mobile users worldwide, you are excluding a large portion of your potential customers by not integrating mobile apps into your business.
Here are just a few of the numerous benefits of integrating a mobile app:
A mobile app allows you to provide better and more efficient services to your customers. For instance, mobile app banking is becoming more and more popular due to its convenience. Banking apps nowadays allow users to deposit their cheque simply with simple clicks on the screen, saving time and resources for both the user and the bank.
Data collected through mobile apps helps you improve your marketing strategies. For example, by collecting demographic information of your customers, you gain a deeper understanding of their preference based on demographic information, allowing you to better target this segmentation of your customers for specific products and services.
Mobile apps also facilitate communication and increase customer engagement. For instance, real-time feedback can be obtained from mobile apps. Moreover, features such as community discussions and sharing on mobile apps enhances customer loyalty.
We are way past the time when organic customers come to buy your products because you’re the “only bakery in the village.” Meanwhile, with digital transformation, there is really no border in the reach of your audience. Adapting mobile apps into your business opens doors to more potential customers, an improved business process and possibly new business opportunities.
At Vog we understand the unique Canadian business landscape and pride ourselves on being one of Canada’s top app developers. Contact us to learn more about how you can transform your business with technology!