5 Innovative Mobile App Marketing Ideas
What’s the best way to reach your consumers on their mobile devices these days? How do you compete with the millions of apps available for download on the app stores? We are here to help you stand out and increase your visibility to your customers as a leading edge business. Let’s dive right in and take a look at the suggestions our app development team has to increase your digital strategies:
1. Progressive Web Apps (PWA’s)
Optimizing for mobile has recently become common practice, and if you have yet to convert your website to reflect this enhanced version of mobile strategy, now is the time to do so. Not only does Google prioritize it’s search rankings for optimized content, but your customers are expected this of you. Decreasing load times, providing an optimized view for your content no mater the device people are using to view it on, plus the addition of having functional offline content can increase your downloads almost immediately.
2. User Generated Content (UGC)
Encouraging your users to share there story is a no-brainer. Allowing your customers to add their personal experiences shows your loyalty to them and also supports their friends and family to want to sign up for your brand and its products easily. This goes hand-in-hand with positive reviews and feedback, but it’s worth so much more. Incorporating user-generated videos and images is a fool-proof way to gain recognition and loyalty, and also provides free advertising for your business.
3. Include Moving Content
This may seem simple in comparison with our first two suggestions, but using small tactics that make lasting impacts can prove to be very useful in the long run. We are talking about incorporating videos, GIFs, surveys & quizzes along with other forms of moving content. Another way to interact with your users is to provide visually appealing banners or ads – think of moving text, live animations or moving background images while showcasing your message.
4. Enable The Bots
“Autobots, roll out!” No wait…wrong type of robots. In all seriousness, you have most likely encountered a rise in the use of chatbots throughout your digital travels over the past while. Chatbots are an excellent way to be intuitive to your customers needs and provide an instant presence whenever it’s needed. The great thing about the use of chatbots is that they can be accessed anytime of the day or night and can provide real time services and answers for your clients when you may not be physically able to provide such responses.
5. Augmented Reality (AR)
While VR and AR are currently still making waves as enhanced technology, AR provides a much more cost-effective solution over virtual reality (VR). By enhancing your mobile app elements and supporting the natural environment it exists in, introducing AR to amplify the user experience is beneficial to your overall brand.
Conclusion
Hopefully these suggestions help you figure out where the best place to start when modernizing your mobile app. Do you have an app idea, or have questions about adding any of these enhancements to your digital strategy? Our Calgary app development team strives to share our knowledge and answer any questions you may have. If you’re interested in discussing further, visit the Contact section of our website we would love to chat about how we can assist you and your business with mobile applications and custom software. At Vog we build more than apps, we build businesses.
Source: https://www.martechadvisor.com/articles/interactive-marketing/5-mobile-marketing-innovations-that-you-can-use-in-2018/
