Using Mobile Shopping Apps To Increase Customer Purchases

Have you been wondering about incorporating a mobile app for your business? How will an app increase purchases? Our Calgary App Development team has some important information for you to make the best decision when thinking about creating a mobile shopping app for your business.

The mobile shopping world is ever increasing, and now is the time to use an app to create better customer interactions and drive your sales up. Using purchasing platforms and properly incorporating data collection can really make the difference to your potential buyers. Based on surveys completed by Localytics and Qualtrics our app development team has gathered the best information for you to make the best choices when considering your shopping app:

Using Push Notifications To Alert Customers

As recently discussed in a previous post, using push notifications can bring instant awareness for upcoming sales, user-specific interests and local promotions to your customers. You can include rewards for pairing mobile purchases with in-store credits, or introduce loyalty programs to keep your users coming back to your app. As the study denotes, “48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data” bringing awareness to your users via a mobile app can definitely bring rewards to your business.

Send Messages To Your Buyers After They Complete A Purchase

Sending follow-up message to your customers is a nice touch. Making your clients feel appreciated and recognized always gives them a sense that they are a valued customer. Whether it’s a message asking them about their purchasing experience, or letting them know about a similar product to the one(s) they’ve already purchased, can keep your business fresh in their minds. “62% of mobile app users appreciate receiving messages from retailers post-purchase”, according to the study, mobile app users are happy to hear from you post-purchase.

Give Your Buyers A Reason To Keep Coming Back

Going back to our first point above, including a rewards program in your mobile shopping app can increase engagement and keep your customers interested. There are many options available in this rewards umbrella, here are the top 5 according to the study:

These are the features that had the most #1 rankings on people’s Top 5 List, in order of popularity:

1. I want to be able to use my app to redeem offers in-store
2. I want my app to alert me with a push notification when an item in my list goes on sale
3. I want a shopping/wish list function
4. I want to be able to order from my app and return in-store
5. I want the app to link to the store’s loyalty program so I can see my status/offers

Conclusion

In conclusion, another recommendation from our mobile app development team is to include re-marketing ads in your customers social media feeds, receiving an email giving them a discount on their next in-store purchase or again, sending push notifications when a certain item goes on sale can drive your buyers to keep coming back to your mobile shopping app and spending money on your products.

Why not enhance your existing mobile app to include mobile shopping, or, if you don’ have an app yet, come talk to us to see how we can help create an app for your business. If you’re interested in discussing more with us, visit the Contact section of our website. Our Calgary App Development team would love to chat about how we can turn your idea into a reality. At Vog, we build more than apps, we build businesses.

 

Resource: http://info.localytics.com/blog/shopping-apps-survey-2018