Digital Transformation Through Mobile Apps

Digital Transformation

Digital Transformation refers to the process of integrating digital technology into your business to change existing business processes, and sometimes creating new business processes. 

 

In this digital era, technology plays an important role in our day-to-day life, changing the way we receive information, communicate, and how we behave as customers. While your customers and competitors are all moving forward with the digital shift, if you are not moving forward with digital transformation, you are falling back.

 

Why Mobile Apps?

One of the most effective ways to digitally transform your business is by integrating a mobile app into your processes. With over 2.7 billion mobile users worldwide, you are excluding a large portion of your potential customers by not integrating mobile apps into your business.

 

Here are just a few of the numerous benefits of integrating a mobile app:

 

A mobile app allows you to provide better and more efficient services to your customers. For instance, mobile app banking is becoming more and more popular due to its convenience. Banking apps nowadays allow users to deposit their cheque simply with simple clicks on the screen, saving time and resources for both the user and the bank.

 

Data collected through mobile apps helps you improve your marketing strategies. For example, by collecting demographic information of your customers, you gain a deeper understanding of their preference based on demographic information, allowing you to better target this segmentation of your customers for specific products and services.

 

Mobile apps also facilitate communication and increase customer engagement. For instance, real-time feedback can be obtained from mobile apps. Moreover, features such as community discussions and sharing on mobile apps enhances customer loyalty.

 

Bottom line

We are way past the time when organic customers come to buy your products because you’re the “only bakery in the village.” Meanwhile, with digital transformation, there is really no border in the reach of your audience. Adapting mobile apps into your business opens doors to more potential customers, an improved business process and possibly new business opportunities. 

At Vog we understand the unique Canadian business landscape and pride ourselves on being one of Canada’s top app developers. Contact us to learn more about how you can transform your business with technology!

How To Turn Your Energy Industry Knowledge Into Performance

One of the biggest challenges in the energy sector is to turn information challenges into organizational assets. The need for an asset management approach for the operational content is bringing custom software as the best solution when looking for safety improvement, productivity increase and operational excellence. Read more

5 Innovative Mobile App Marketing Ideas

Vog App Developers – Featured on the ‘Clutch 1000’!

Vog App Developers – Featured on the ‘Clutch 1000’!

Vog App Developers continues to excel on Clutch and ends 2018 with a major achievement. For the first time, Clutch has unveiled a new and exclusive honor: the top 1000 companies on their platform. The firms on this list were selected based on their high level of dedication to clients and ability to deliver. Read more

The Importance of Mobile App Videos: Part 2

Our last post focused on the advantages of adding video to your mobile app and how it can increase user engagement and retention, along with many other perks. In this second post, our Calgary app developers want to share some of the many ways you can actually incorporate video to your mobile application to enhance your brand, drive your sales upwards and create loyalty within your consumer base. Read more

The Importance of Mobile App Videos: Part 1

 Mobile video is growing in popularity more and more every day. How can you utilize video to enhance your mobile app? Our Calgary app developers have outlined some benefits that will convince you of the impact videos can have on the success of your app. Read on for the first in this two-part series covering all questions you may have about video for mobile.
Read more

Mobile Payment Trends: Part 2

With mobile payment options on the rise, our team of Calgary App Developers have come up with some important trends you need to know about. With its popularity set to gain even more over the coming years, this is one trend you shouldn’t ignore. Read on to find out all you need to know about mobile purchases, e-payments and more. Read more

Mobile Payment Trends: Part 1

Mobile payments have been a hot topic for a number of years now, and our team of Calgary App Developers have compiled some information about the next trends mobile payments will take. Keep yourself updated and thinking about how you can prepare your mobile e-payments and be more current in the market for your consumers.

Read more

5 Ways Your App Can Make You Money

Thinking about an app for your business? How can you make money from your app? Our Vog Calgary App Developers have outlined some key points to help understand how monetization works below. Read more

Introducing New Technologies Into Your HR Practices

With an increase in businesses going mobile, either with an app in addition to their website, or a mobile shopping app, or using an inter-office tracking system, it only seems as though specific processes such as the Human Resources departments would follow suit. How can you increase your HR effectiveness with a mobile app, you ask? Our Calgary App Developers can help you out with a few ideas. Read more