When you are targeting your customers to purchase your app, or wanting them to stay loyal to your brand, or simply want to interact with them, what is one trusted way to grab their attention? The answer is adding video to your mobile application. From a user standpoint, video is easy to understand and even easier to connect to. The use of video in marketing has been used for a very long time, but recently it has taken a more modern turn. Showing up across many different channels such as billboards, bus stops, bathrooms, and you guessed it – mobile technology.
Video Is An Effective Engagement Tool
Video is effective across multiple platforms, and can work in both online and offline mobile apps. With advances in technology, you can add video to increase engagement and target your audience in ways like never before. A great example is being able to add video to your app description on the Google Play store, making it stand out from your competition increasing and your chances of getting more downloads. Video can even be used on your social media channels to drive users towards your mobile app as well. According to statistics, 64% of consumers purchase after watching branded social videos – these numbers can not be ignored! With the rise of video content, and it’s undeniable ability to get your message across in a much more streamlined and visually appealing method. Video content has proven to be way more successful at reaching target audiences that text and images combined.
Increasing Retention & Improving Quality
The window to catch the attention of your target audience is small, only a few seconds. Shortening the time it takes to answer your customers questions, or solving their problems can drastically increase their commitment to your brand. According to recent studies, 64% of consumers purchase after watching branded videos, plus a high number of those users also share the content to their own social media pages, especially when there is incentive to do so (read: coupons or discounts for sharing etc.) This is one of the many reasons why the time to add video to your mobile app is now. With the availability of high-quality video making programs, the possibilities are endless when it comes to producing high-quality video content. Customers nowadays always expect the highest level of innovation and quality, including video content is the very best way to ensure your business stands out on your consumers minds as a top-level business.
Adding video to your mobile app, web app or website can prove extremely beneficial at creating a more interactive and visually stimulating experience for your users. In our next post, we will take a look at ways to incorporate videos into your mobile applications and how to maximize your exposure when doing so. Do you have an idea about adding video content to your mobile app? Our Calgary app development team strives to share our knowledge and answer any questions you may have. If you’re interested in discussing further, visit the Contact section of our website we would love to chat about how we can assist you and your business with mobile applications and custom software. At Vog we build more than apps, we build businesses.