Is Influencer Marketing Right for you? Part 2

There’s so many avenues for marketing out there today. Facebook, Twitter, Snapchat, Instagram, Pinterest, the list goes on. Although all of these social media outlets are popular advertising outlets for a reason, it can be incredibly difficult to become a success when you’re competing against so many other businesses. Enter: Influencer Marketing. Is it right for you? Check out the conclusion to this two part blog series:

If you haven’t read the first part of the blog check it out here! As we mentioned before, the new up and coming marketing trend of 2017 is slowly leaning more towards influencer marketing as a mainstream source of marketing.  In some cases, influencer marketing is cheaper than native advertising, and your app may be exposed to more people. So why wouldn’t you do it? As more people discover influencer marketing, it can be difficult to do it correctly, and attract the attention and excitement of your intended influencer. Here are a few more points to think about:

Social Media Channels

It doesn’t make sense for an influencer on social media to advertise your app if you don’t already have pre established social media/website channels to funnel potential users to. Some people struggle with what exactly do you post, and lack of time for keeping your social media fresh and conversational. Automated tools or external agencies can be a huge asset if you find yourself in this situation. If an influencer tweets or retweets your app, you need to be able to engage with all the interested users and without your own social media channels, you could miss that opportunity.

Research Your Influencer

This could very well be one of the most important points you follow. Make sure you do your research on your influencers to make sure they and their audience line up best with your app marketing plan. All too often people simply research influencers of the highest number then scratch their head as to why it failed and no one downloaded their app. Make sure you’re connecting with influencers based on content type, audience type, and level of engagement. Remember that quantity won’t always beat quality.


I’m confident now that you can make a good, informed decision when it comes to researching the experts in your apps category. If you have any questions about this and want to get started on developing an app of your very own, then please visit the Contact section of the site. Our team would love to chat about how we can make your app dream a reality!